Is Google entering the Business Phone Market?


Chromebook as a Smartphone

Without anyone noticing, Google is entering the Business Phone Market. How is this happening and what does it have to do with Fone.Do?

To understand better lets take a quick look at the history of Google’s effort in the phone market. Over the years they  have been targeted mostly at consumers. On the service side, we have seen Google Voice, Google Talk & Google Hangouts. On the device side, we have seen Google’s Nexus phone product line and the short-lived purchase of Motorola Mobility. But we have not yet, seen a foray into the business market.

While Google has been sitting on the sidelines, Microsoft has been working hard building Lync (now renamed Skype for Business) as a communications solution for businesses, large and small. MSFT and GOOG are competing head on with  Office 365 and Google Apps, the latter is lacking a phone component.

Many of you probably heard of the Google Chromebook. For those of you who haven’t – the Chromebook is a low cost notebook based on the Google Chrome operating system where everything runs in the “Cloud”/Browser.  A Chromebook is extremely convenient to use, boots up super-fast and gives you access to all online services. And best of all you can buy them from only $120!

Drum Roll…. This is where Fone.Do enters.

Screenshot from 2016-01-10 15:03:11


Add Fone.Do to a Chromebook and you have a sophisticated IP Deskphone. All you need to do is go to Fone.Do on your browser. Not only can you make directly from the Chromebook “HD Quality” calls with the WebRTC that is built into the Chrome browser, you can also record calls, listen to them, conference in your colleagues and much more. Why buy an expensive Polycom phone, if for less you get a notebook and a phone!

That is why I was not surprised when we approached by one of the biggest networking companies in the world who were interested in bundling Fone.Do with Chromebooks on a project that are working on. The options here are endless. If you find this exciting – drop me a note at Moshe at and we can discuss the future!



Google SuperSizes CallerID


Not many noticed. But, Google just SuperSized  our CallerID!

Who doesn’t like CallerID? With it you know who is calling and you can decide whether to accept the call.

It wasn’t always like that. When Alexander Bell made his first phone call, did Watson know who was calling until Bell told him? Probably not. However that changed pretty fast and before we knew it phone networks were all over the place. At that time “CallerID” was the operator calling and saying “Operator calling, I have a call for Mr. Robinson, from Mr. James”.

Then  Direct Dial was introduced and we had to guess again who has calling, until CallerID  & CNAM as we know it today was introduced. With CNAM (CallerID Name) not only do we know what number is calling us, we also know the name of the caller. CNAM is such a big part of our telephone experience today that it is hard to imaging living without it.

But when you think of it, CNAM doesn’t really give you much besides the name that the subscriber registered with their telephone company, which in itself is not always accurate. What do you really know about the caller? Not much. Do you know who is actually calling? What they want? What is the context and the subtext of the call? You don’t! Wouldn’t it be great if you knew all this before the call?

Well, our friends at Google thought a lot about this issue and came up with a pretty innovative solution.  The Google Duo video chat app includes  a feature which Google describes as  “Knock Knock See the caller before you pick up with Duo’s live preview feature.”  Yep, before you answer  the call. you can see the caller in Live Full Color Video. Knock Knock takes CallerID to a new level. Now you can actually see who is calling and get some pretty good idea what the call maybe about.


Some pundits have pointed out that this function may lead to some very uncomfortable situations, since you see who is calling, but they do not know what is your status! What do you think? would you use Duo with Knock Knock?