Google’s 7 Step Plan to Eat Microsoft’s Lunch

In a very unusual step Google has revealed how they plan to “Eat Microsoft’s Lunch”. For someone like me who hasn’t really used MSFT products for many years this doesn’t mean much. Or does it? Lets take a closer look at the exclusive Business Insider article that reveals the details. What can we learn from Google’s strategy and implement in our own business strategy?

The article details a 7 step plan. The first step is:

Step 1: Make sure that the apps Google offers have “85-90% of the functionality” of Office.

Notice that Google is not trying to be as good or better than Microsoft, “85-90% of the functionality” is enough. Many times app developers get bogged down in beating the competition on features, instead of concentrating on the features that customers actually use and want. The extra 10-15% are much more time consuming, complicated to implement and eat up tremendous time in customer support. When we started to plan a year ago how we want to reboot the Hosted PBX market, one of the first things we noticed was that the main competition is on features, on some websites there was so many features that it was very easy for the potential customer to get lost, very quickly. Continue reading

How Startups are Changing Communications

In preparation for a panel that I am taking part in at ITEXPO, next week, “New Game, New Rules: How Startups are Changing Communications” I started to think about the changes that the telecom industry is undergoing.

It seems to me that we are seeing a “Perfect Storm”. The convergence of technology, pricing and advances in user experience research has really set the startup landscape on fire. Continue reading

Why Should I Visit Miami?

If you live in the cold North the answer to the question “Why should I visit Miami” is pretty simple at this time of year.  As  the map below shows, no explanation is really needed!


However, although I like the warm winter weather as much as the next guy, the reason for my annual visits to Miami in January is different. As someone who has lived on the  edge of Telecom Innovation for the last 10 years, Miami in January is the venue for ITEXPO.  My first visit to ITEXPO was in January 2007 as we launched The Flat Planet Phone Company and since then I have been back numerous times as an exhibitor, speaker and attendee.

This ITEXPO will be especially exciting for me! In the next few months we will be launching our new startup which will revolutionize how small businesses setup and manage their phone systems. I look forward to discussing the next generation of small business communications with the many friends and advisors that populate the ITEXPO Community. Much of my knowledge and ideas have come out of this community and it is truly a pleasure to meet with them again.

Contrary to what many people think that SMB phone systems are a boring subject, our team is all on fire as we work on new technologies and methods which will definitely disrupt this $22B market.

Will you be at ITEXPO? Please contact me, so we can talk more!




How to Get “Missed Calls” While Your Phone is Off!

Missed calls

Missed calls


In this “always connected” age we never want to miss a call. Even when our phone is turned off, we want to get “missed calls” notification. Who knows? Maybe this will be the call which will change our life… Well in this post I am going to explain not only how to never miss a call while the phone is off, but I will also give you a few tips how to better manage your incoming calls and… your life!  Continue reading