In a very unusual step Google has revealed how they plan to “Eat Microsoft’s Lunch”. For someone like me who hasn’t really used MSFT products for many years this doesn’t mean much. Or does it? Lets take a closer look at the exclusive Business Insider article that reveals the details. What can we learn from Google’s strategy and implement in our own business strategy?
The article details a 7 step plan. The first step is:
Step 1: Make sure that the apps Google offers have “85-90% of the functionality” of Office.
Notice that Google is not trying to be as good or better than Microsoft, “85-90% of the functionality” is enough. Many times app developers get bogged down in beating the competition on features, instead of concentrating on the features that customers actually use and want. The extra 10-15% are much more time consuming, complicated to implement and eat up tremendous time in customer support. When we started to plan a year ago how we want to reboot the Hosted PBX market, one of the first things we noticed was that the main competition is on features, on some websites there was so many features that it was very easy for the potential customer to get lost, very quickly. Continue reading