Voicemail is Dead. But, We Can’t Do Without It!

Everyone uses voicemail. Or do they?

The process of building a new phone system from scratch is very rewarding. You actually have the chance to examine axioms and decide if they are still relevant today. A good example is Voicemail.

Today it is hard to find a phone without Voicemail. But times are changing. As part of the design process for our newfangled phone system for businesses, we asked ourselves the question — do we need to include voicemail as a feature in our system? Our first answer was — of course, but further market research showed how wrong we were.

For example, I asked fellow startup founders on Karma  if they still use VM? The results as you can see in the screenshot  was clearcut. Research in other groups gave similar results.

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So did we go ahead and leave VM out of our design? No we didn’t. At a design meeting our UX (User Experience) consultant, Ido Shavit brought up an interesting point. People don’t want to leave a message, but on the other hand, they don’t want to just hear the phone ring, or hear a message that the subscriber is not available. Callers want some kind of personal feedback.

Ido’s comment, together with our existing feeling, that VM is due for an upgrade & overhaul has led us to design a new & improved Intelligent  Voicemail. We think you will like it. Stay tuned to for more information.  Sign up at fone.do and be notified when we launch!